Bowerman's layout led towards the introduction with the "Moon Shoe" in 1972, so named because the waffle tread was explained to resemble the footprints remaining by astronauts on the Moon.
Nike was an early adopter of internet marketing and advertising, e-mail administration systems, and employing broadcast 분양 and narrowcast conversation technologies to develop multimedia promoting campaigns.
As a way to refocus its small business lines, Nike began divesting by itself of several of its subsidiaries in the 2000s.